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Peregryn Magazine
Insights, trends and tips from the experts in our travel marketing agency. All you need to show up, stand out and shine online.
Welcome to Peregryn Magazine - our editorial publication analysing the mechanics of luxury travel, destination marketing, and direct revenue architecture. Here, our strategists and journalists explore emerging hospitality trends, Generative Engine Optimisation (GEO), anti-OTA distribution models, and campaign performance to give your brand a decisive commercial advantage.
Why some of today’s leading hospitality brands are completely making things up… and connecting with guests
Whimsical, over-the-top storytelling is one way some brands are overcoming bland corporate messaging - and creating a new sense of authenticity.
1 day ago6 min read
If you want AI to recommend your hotel, you need to think like a journalist
Panicking about GEO? Don't. Getting your travel brand noticed by ChatGPT and Gemini isn't about complex coding, it's about having a real story to tell.
Jun 296 min read
Hotels, maximalism and the death of beige luxury
There was a time when all hotels started to look alike, desperate to offer that soothing, neutral sense of opulence, but now true luxury is setting yourself apart, and embedding yourself in your destination.
Jun 267 min read
The 20 per cent tax: Why your hotel website is leaking revenue to OTAs
A beautiful hotel website means nothing if it fails at the final transaction. By examining the precise analytics of the digital guest journey, you can permanently shift the balance of power back to your own channels.
Jun 26 min read
Why Chile is the global blueprint for a new form of regenerative luxury tourism
Forget greenwashing. Chile is proving that exclusivity in travel is the restraint to leave a landscape untouched - turning conservation into a brand's greatest asset.
Apr 134 min read
Battle over the new world of exclusivity: Madrid, Athens and the paradox of the high-spend traveller
From Madrid’s private club 'war' to the rising towers of the Athens Riviera, the hunt for the high-spend traveller is hitting a friction point. But the future of luxury isn't about building walls, it’s about fostering cultural coexistence.
Mar 205 min read
How to promote a hotel online: A strategic guide to secure those direct bookings
In a world of algorithms and intermediaries, your hotel’s soul is its greatest competitive advantage. Here’s how to combine the art of travel storytelling with the science of hotel SEO.
Mar 1812 min read
The five senses of success: Why sensory hotel design offers you a strategic edge
By thoughtfully choreographing sight, sound, smell, taste, and touch, you can move past basic amenities to create immersive, emotional, and repeatable memories that drive brand loyalty.
Feb 177 min read
Spotlight on Spain: Navigating the evolving landscape of a tourism powerhouse
Spain's tourism boom is posting record numbers, but attracting high-value, year-round guests requires a strategic shift. Discover the actionable trends to leverage for more profitable bookings.
Nov 7, 20258 min read
Greece's luxury hotel boom: A guide for mid-sized brands on navigating opportunities and challenges
From forging smart partnerships to mastering niche appeal, here’s how to thrive in Greece’s unprecedented era of rapid expansion.
Sep 30, 20257 min read
Mastering the art of wine content distribution and promotion
Engage in a wine SEO strategy campaign with our guide on wine content distribution.
Aug 29, 20255 min read
Building a hub of wine blog ideas
Your content foundation for successful winery digital marketing.
Aug 29, 20255 min read
How to craft captivating wine e-books and engage a new audience.
Compelling storytelling, SEO, and the benefits to your wine brand.
Aug 29, 20255 min read
Wine content marketing uncorked: Why your wine brand needs better content.
Quality content marketing is essential for wineries. Here are the key strategies you need to implement and how to do it.
Aug 29, 20258 min read
Eight ideas to make your hotel content more engaging for 2025
Unlock the secret to increased hotel bookings with these content marketing strategies.
Aug 27, 20258 min read
Unlock travel brand growth: Mastering SEO, content and online engagement for tangible results
From organic SEO to travel digital marketing campaigns, here’s how to maximise your visibility online and drive action.
Aug 5, 202511 min read
What travel brands can use from the most inspiring travel industry speakers
Discover the stories of real-life adventurers and how they encourage others to take the leap to travel the world.
Jun 26, 20255 min read
The seamless stay: Engineering consistent guest experiences
Master the art of crafting consistently exceptional, personalised guest experiences across all your hotel properties.
May 26, 20256 min read
Setting the standard: Maintaining brand consistency across all hotels properties
Discover key strategies for preserving your hotel brand identity across multiple locations and touchpoints.
May 26, 20255 min read
Powering hotel brand growth through strategic communication
Discover how intelligent communication strategies can fuel your hotel brand's expansion.
May 26, 20256 min read
Unlocking your hotel brand’s unique story and using it to connect with your guests
As your hotel expands in new locations, learn how to find the unique narrative that sets your brand apart and how to communicate it effectively.
May 26, 20257 min read
The voice of your brand: Crafting a tone that resonates
The way your brand communicates is essential for connecting with your target audience and building brand personality.
May 26, 20256 min read
Expanding your hotel brand: A guide to consistent growth
How to set and manage hotel brand standards across your portfolio as you develop new properties.
May 26, 20258 min read
Unlock travel brand growth: Mastering SEO, content and online engagement for tangible results
From organic SEO to travel digital marketing campaigns, here’s how to maximise your visibility online and drive action
May 5, 202511 min read
Why sustainability should be at the core of your travel brand
In a world of overtourism and rising temperatures, today’s travellers expect more from the companies they choose to travel with.
Apr 21, 20256 min read
Five ideas to make your hotel content more engaging
Seeking inspiration for your hotel content? Try out our top tips to create content that connect with your audience
Apr 14, 20257 min read
Culinary hotels: The new generation of foodie-led stays
Food comes first at these hotels and resorts, leading the way with gastronomic experiences.
Mar 11, 20255 min read
How to be a boutique when the big brands are taking your space
How hospitality industry trends like hyper-personalisation can help boutique brands stand out in a competitive market.
Mar 11, 20256 min read
How hospitality is changing: The trends defining the future of hotels
From high tech to personalisation and innovative hospitality industry marketing, here are the trends ushering in a new era for hotels.
Mar 11, 20256 min read
Hotels and sustainability: How hotels are upping their green credentials
As travellers demand more from the brands they give their money to, hotels are evolving to do more than simply reuse towels
Mar 11, 20256 min read
Why the best hotels have blogs... and what they write about
The best hotel brands in the world have blogs to boost their brand and reach their target audience. Here’s how to develop yours
Feb 25, 20255 min read
How blog hubs can elevate your hotel's SEO strategy
Building a blog hub helps increase your visibility, demonstrate your brand’s authority and attract more organic visitors.
Feb 13, 20254 min read
Optimising your hotel's online visibility: A guide to keyword strategy to build organic traffic
To stand out online, SEO keyword research should form the foundation of all hotel content.
Feb 7, 20254 min read
What is on-site SEO and why is it important for a hotel website?
Great on-site SEO involves crafting well-written content with keywords that cater to the needs of your audience. Here’s how to implement it.
Feb 7, 20254 min read
Stay on top: How to elevate your hotel's online visibility with SEO press release campaigns
Craft a compelling brand story and drive organic traffic to your website with digital press releases.
Jan 27, 20253 min read
SEO for Hospitality: Attract More Guests & Increase Revenue
SEO for hotels and travel brands builds trust and boosts rankings. Here's how to do SEO campaigns the right way.
Jan 27, 20255 min read
PR meets SEO: Why you need a joined-up approach to boost your hotel brand
Effective SEO for hotels can increase visibility, drive website traffic and boost bookings, while locking in that long term growth.
Jan 27, 20256 min read
High-tech hotels: From AI to hyper-personalisation
More and more hotels are using technology to improve guest experience. Far from just a trend, it’s ushering in a new era of hospitality.
Jan 27, 20255 min read
The brands getting travel content right on social media
How do you create scroll-stopping travel social media posts? Here are some brands on the top of their game.
Jan 15, 20255 min read
Five travel brands that are using LinkedIn effectively to boost their profile
Known better as a B2B travel social media platform, LinkedIn is still a great marketing tool, here’s why…
Jan 10, 20254 min read
Optimising your hotel's online visibility: A guide to keyword strategy to build organic traffic
To make your online presence stand out, it is important to conduct SEO keyword research as the basis for all hotel content.
Jan 4, 20253 min read
The pages you should always have on your hotel website... and what to write
Your site showcases your hotel brand. Here’s our useful guide on the pages you should include and how to write them
Dec 27, 20246 min read
How to strike the right tone with your hotel social media content
Scroll-stopping social media content for hotels can have a huge impact on your brand. We take a look at how to fine tune your tone to better
Dec 27, 20245 min read
Maximising your hotel's online presence through guest posts and link building
A targeted approach will help you gain links from high-authority websites, increasing your website's credibility and visibility
Nov 1, 20243 min read
Eco design, luxury style and new all-inclusive: How Spanish hotels are attracting the next generation of travellers
With Spain’s tourism industry surging beyond pre-pandemic levels, here’s how hotels are tapping into the future of travel
Oct 31, 20243 min read
Ritz-Carlton's online travel magazine, analysed
How the luxury hotel brand is using a blog to optimise SEO and inspire future guests
Oct 7, 20246 min read
Six hotels that are getting their websites right
Looking to improve your hotel’s content and website design? These brands are attracting bookings with beautiful, engaging and user-friendly
Oct 6, 20247 min read
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