To ensure both your organic pages and paid landing experiences gain maximum market authority, Echo integrates targeted Digital PR. We secure online advertorials and features across high-profile travel and lifestyle publications. These placements generate authoritative backlinks that feed search equity directly into your website while putting your campaign story in front of affluent international audiences.
Purpose-led content strategy
We create strategic SEO-led travel content strategies to engage audiences, increase visibility and boost bookings.
Google Ads PPC campaign
Capture immediate, high-intent search traffic with our six-month pay-per-click hotel SEM campaign, built to turn travellers into bookings
Echo 360 is our connected digital framework, built for hotels that want immediate direct revenue without sacrificing long-term organic authority. Rather than running isolated SEO campaigns and disconnected ad promotions, Echo unites search intelligence, editorial PR, and Googe ads paid acquisition under one Master Campaign Narrative. It captures high-intent travellers ready to book today, while systematically building the organic search equity needed to lower your acquisition costs tomorrow.
Echo transforms your core brand story into a complete digital blueprint. Instead of treating organic SEO and paid search as separate activities, we anchor both in your Master Campaign Narrative. We translate keyword intent into natural, high-end editorial copy that builds organic visibility, reinforce it with authoritative Digital PR placements, and apply that exact same creative language to your paid search campaigns. Every touchpoint reinforces the next, ensuring your marketing budget works twice as hard.
For the paid acquisition layer of Echo, we structure your media spend around distinct search behaviours.
We produce and test distinct text ad variations across three primary streams: brand protection, destination discovery, and seasonal offers. This allows us to capture ready-to-book travellers while maintaining total creative consistency with your luxury brand guidelines.
Flexible media, fixed management fees
Flexible media investment, transparent 13-month management
You retain complete control over your advertising investment, while our management fee remains fixed — giving your team predictable costs as the campaign scales. Your framework includes an initial media budget for Google Search, which can be adjusted around seasonal occupancy, tactical booking windows and commercial priorities.
A clear 13-month performance cycle:
- Month 1: Strategy, research & build: Market analysis, intent mapping, Master Campaign Narrative development, SEO architecture setup and full ad suite creation.
- Months 2–13: Live management & optimisation: Active bid management, ongoing SEO editorial publishing, Digital PR outreach, creative refinement and transparent monthly performance reporting.
Stop losing direct bookings to third-party aggregators
We manage your hotel’s paid search advertising with data-driven precision, building a clear strategy that maximises your return on investment. By trusting our team to handle the technical heavy lifting, you lift the operational pressure off your internal department while securing a steady stream of high-value direct bookings.