Advanced keyword research
Keywords are the bridge between what potential guests are searching for and your hospitality brand. Advanced keyword research goes beyond surface-level analysis, uncovering high-value, long-tail, and semantic keywords that reveal true user intent. They’re your compass for navigating hotel digital marketing initiatives.
Uncover guests' search intent
At Peregryn Agency, our advanced keyword research process is meticulous and strategically driven. We go beyond basic search volume, delving into the specific language and questions your target audience uses at every stage of their travel planning journey. We analyse semantic relationships, identify competitor keyword gaps, and explore trending topics to uncover rich, untapped opportunities for your hospitality brand.
Discovery and strategy
With high-volume terms, long-tail phrases that indicate strong intent, and questions guests are asking, we categorise keywords by intent (informational, navigational, transactional), map them to relevant pages and content ideas, and assess their competitive landscape. This powerful data forms the foundation for your entire SEO, hotel content marketing, and PPC strategies, ensuring every effort is targeted and effective.
Insightful hotel keywords
Our team combines expert keyword analysts with travel SEO experts. We understand the nuances of how guests search for accommodation, experiences, and destinations, allowing us to identify the most valuable and conversion-oriented keywords for your hospitality brand. Understand your audience's search behaviour and empower your brand to connect with high-intent travellers and significantly boost your direct bookings.