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Peregryn Magazine
Insights, trends and tips from the experts in our travel marketing agency. All you need to show up, stand out and shine online.
Welcome to Peregryn Magazine, our informative, inspirational take on the world of travel. We touch on everything from the latest digital marketing tips to industry trends and market research, all from our expert travel branding and marketing team.
How to promote a hotel online: A strategic guide to secure those direct bookings
In a world of algorithms and intermediaries, your hotel’s soul is its greatest competitive advantage. Here’s how to combine the art of travel storytelling with the science of hotel SEO.
Jan 19
Spotlight on Spain: Navigating the evolving landscape of a tourism powerhouse
Spain's tourism boom is posting record numbers, but attracting high-value, year-round guests requires a strategic shift. Discover the actionable trends to leverage for more profitable bookings.
Nov 7, 2025
Greece's luxury hotel boom: A guide for mid-sized brands on navigating opportunities and challenges
From forging smart partnerships to mastering niche appeal, here’s how to thrive in Greece’s unprecedented era of rapid expansion.
Sep 30, 2025
Mastering the art of wine content distribution and promotion
Engage in a wine SEO strategy campaign with our guide on wine content distribution.
Aug 29, 2025
Building a hub of wine blog ideas
Your content foundation for successful winery digital marketing.
Aug 29, 2025
How to craft captivating wine e-books and engage a new audience.
Compelling storytelling, SEO, and the benefits to your wine brand.
Aug 29, 2025
Wine content marketing uncorked: Why your wine brand needs better content.
Quality content marketing is essential for wineries. Here are the key strategies you need to implement and how to do it.
Aug 29, 2025
Eight ideas to make your hotel content more engaging for 2025
Unlock the secret to increased hotel bookings with these content marketing strategies.
Aug 27, 2025
Unlock travel brand growth: Mastering SEO, content and online engagement for tangible results
From organic SEO to travel digital marketing campaigns, here’s how to maximise your visibility online and drive action.
Aug 5, 2025
What travel brands can use from the most inspiring travel industry speakers
Discover the stories of real-life adventurers and how they encourage others to take the leap to travel the world.
Jun 26, 2025
The seamless stay: Engineering consistent guest experiences
Master the art of crafting consistently exceptional, personalised guest experiences across all your hotel properties.
May 26, 2025
Setting the standard: Maintaining brand consistency across all hotels properties
Discover key strategies for preserving your hotel brand identity across multiple locations and touchpoints.
May 26, 2025
Powering hotel brand growth through strategic communication
Discover how intelligent communication strategies can fuel your hotel brand's expansion.
May 26, 2025
Unlocking your hotel brand’s unique story and using it to connect with your guests
As your hotel expands in new locations, learn how to find the unique narrative that sets your brand apart and how to communicate it effectively.
May 26, 2025
The voice of your brand: Crafting a tone that resonates
The way your brand communicates is essential for connecting with your target audience and building brand personality.
May 26, 2025
Expanding your hotel brand: A guide to consistent growth
How to set and manage hotel brand standards across your portfolio as you develop new properties.
May 26, 2025
Unlock travel brand growth: Mastering SEO, content and online engagement for tangible results
From organic SEO to travel digital marketing campaigns, here’s how to maximise your visibility online and drive action
May 5, 2025
Why sustainability should be at the core of your travel brand
In a world of overtourism and rising temperatures, today’s travellers expect more from the companies they choose to travel with.
Apr 21, 2025
Five ideas to make your hotel content more engaging
Seeking inspiration for your hotel content? Try out our top tips to create content that connect with your audience
Apr 14, 2025
Culinary hotels: The new generation of foodie-led stays
Food comes first at these hotels and resorts, leading the way with gastronomic experiences.
Mar 11, 2025
How to be a boutique when the big brands are taking your space
How hospitality industry trends like hyper-personalisation can help boutique brands stand out in a competitive market.
Mar 11, 2025
How hospitality is changing: The trends defining the future of hotels
From high tech to personalisation and innovative hospitality industry marketing, here are the trends ushering in a new era for hotels.
Mar 11, 2025
Hotels and sustainability: How hotels are upping their green credentials
As travellers demand more from the brands they give their money to, hotels are evolving to do more than simply reuse towels
Mar 11, 2025
Why the best hotels have blogs... and what they write about
The best hotel brands in the world have blogs to boost their brand and reach their target audience. Here’s how to develop yours
Feb 25, 2025
How blog hubs can elevate your hotel's SEO strategy
Building a blog hub helps increase your visibility, demonstrate your brand’s authority and attract more organic visitors.
Feb 13, 2025
Optimising your hotel's online visibility: A guide to keyword strategy to build organic traffic
To stand out online, SEO keyword research should form the foundation of all hotel content.
Feb 7, 2025
What is on-site SEO and why is it important for a hotel website?
Great on-site SEO involves crafting well-written content with keywords that cater to the needs of your audience. Here’s how to implement it.
Feb 7, 2025
Stay on top: How to elevate your hotel's online visibility with SEO press release campaigns
Craft a compelling brand story and drive organic traffic to your website with digital press releases.
Jan 27, 2025
SEO for Hospitality: Attract More Guests & Increase Revenue
SEO for hotels and travel brands builds trust and boosts rankings. Here's how to do SEO campaigns the right way.
Jan 27, 2025
PR meets SEO: Why you need a joined-up approach to boost your hotel brand
Effective SEO for hotels can increase visibility, drive website traffic and boost bookings, while locking in that long term growth.
Jan 27, 2025
High-tech hotels: From AI to hyper-personalisation
More and more hotels are using technology to improve guest experience. Far from just a trend, it’s ushering in a new era of hospitality.
Jan 27, 2025
The brands getting travel content right on social media
How do you create scroll-stopping travel social media posts? Here are some brands on the top of their game.
Jan 15, 2025
Five travel brands that are using LinkedIn effectively to boost their profile
Known better as a B2B travel social media platform, LinkedIn is still a great marketing tool, here’s why…
Jan 10, 2025
Optimising your hotel's online visibility: A guide to keyword strategy to build organic traffic
To make your online presence stand out, it is important to conduct SEO keyword research as the basis for all hotel content.
Jan 4, 2025
The pages you should always have on your hotel website... and what to write
Your site showcases your hotel brand. Here’s our useful guide on the pages you should include and how to write them
Dec 27, 2024
How to strike the right tone with your hotel social media content
Scroll-stopping social media content for hotels can have a huge impact on your brand. We take a look at how to fine tune your tone to better
Dec 27, 2024
Maximising your hotel's online presence through guest posts and link building
A targeted approach will help you gain links from high-authority websites, increasing your website's credibility and visibility
Nov 1, 2024
Eco design, luxury style and new all-inclusive: How Spanish hotels are attracting the next generation of travellers
With Spain’s tourism industry surging beyond pre-pandemic levels, here’s how hotels are tapping into the future of travel
Oct 31, 2024
Ritz-Carlton's online travel magazine, analysed
How the luxury hotel brand is using a blog to optimise SEO and inspire future guests
Oct 6, 2024
Six hotels that are getting their websites right
Looking to improve your hotel’s content and website design? These brands are attracting bookings with beautiful, engaging and user-friendly
Oct 6, 2024
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