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Peregryn Magazine
Insights, trends and tips from the experts in our travel marketing agency. All you need to show up, stand out and shine online.
Welcome to the Peregryn Magazine, an informative, inspirational take on the world of travel, touching on everything from evocative destination guides and travel tips to trends and market research in the tourism industry.
Why sustainability should be at the core of your travel brand
In a world of overtourism and rising temperatures, today’s travellers expect more from the companies they choose to travel with.
Apr 216 min read
Five ideas to make your hotel content more engaging
Seeking inspiration for your hotel content? Try out our top tips to create content that connect with your audience
Apr 147 min read
Culinary hotels: The new generation of foodie-led stays
Food comes first at these hotels and resorts, leading the way with gastronomic experiences.
Mar 115 min read
How to be a boutique when the big brands are taking your space
How hospitality industry trends like hyper-personalisation can help boutique brands stand out in a competitive market.
Mar 116 min read
How hospitality is changing: The trends defining the future of hotels
From high tech to personalisation and innovative hospitality industry marketing, here are the trends ushering in a new era for hotels.
Mar 116 min read
Hotels and sustainability: How hotels are upping their green credentials
As travellers demand more from the brands they give their money to, hotels are evolving to do more than simply reuse towels
Mar 116 min read
Why the best hotels have blogs... and what they write about
The best hotel brands in the world have blogs to boost their brand and reach their target audience. Here’s how to develop yours
Feb 255 min read
How blog hubs can elevate your hotel's SEO strategy
Building a blog hub helps increase your visibility, demonstrate your brand’s authority and attract more organic visitors.
Feb 134 min read
Pilot PR helps luxury travel and lifestyle brands present themselves to the media - and we’re on board for the copy
As a leader in promoting luxury travel and lifestyle brands, Pilot PR has collaborated with Peregryn for expert copywriting.
Feb 121 min read
Following a rebrand, Canaves Collection wanted to appeal to the American market with a clever mix of hotel content marketing and SEO
Canaves Collection approached Peregryn following a rebrand for our travel content writing and SEO services.
Feb 121 min read
For six years, we’ve supported Ikos Resorts as it grows to become a market leader, redefining all-inclusive luxury.
As Ikos Resorts expanded into new locations, we helped define and translate their unique voice during an extensive rebrand project.
Feb 122 min read
We worked as the travel website content partners for luxury lodge brand Bainland as it targeted new audiences
When Bainland targeted new audiences for its luxury lodges in Lincolnshire, we supported with SEO website content.
Feb 121 min read
Property developers sensitively transformed a historic building into luxury apartments – and needed a full design and hotel brand identity to go with it.
When an ultra-luxury tourist property in Barcelona needed to create a brand from scratch, it approached Peregryn for the project.
Feb 121 min read
We wrote glamorous SEO content as part of the hotel website marketing for smart new opening The Global Ambassador
When a sleek new hotel with celebrity connections was opening in Phoenix, it approached Peregryn for SEO website content.
Feb 121 min read
We celebrate Europe with travel article writing for our own magazine El Journey, aimed at US travellers
With tourism from the US to Europe reaching new heights, we created an online magazine for travellers.
Feb 121 min read
Hitting the right note across multiple channels to appeal to their luxury customer base
The newly launched hotel brand needed copywriting support across digital and in-resort touchpoints on an ongoing basis.
Feb 121 min read
Optimising your hotel's online visibility: A guide to keyword strategy to build organic traffic
To stand out online, SEO keyword research should form the foundation of all hotel content.
Feb 74 min read
What is on-site SEO and why is it important for a hotel website?
Great on-site SEO involves crafting well-written content with keywords that cater to the needs of your audience. Here’s how to implement it.
Feb 74 min read
Inspiring Telegraph readers to explore a different side of Spain
Read this Peregryn case study to see how editor Sarah developed the Jet2holidays marketing strategy.
Feb 71 min read
Bringing the UK’s number one tour operator to new audiences
Learn how our editor Sarah managed the marketing strategy for Jet2holidays in one of our Peregryn case studies.
Feb 71 min read
A tourist board project to make Australia more accessible
Alongside her work with Peregryn, editor Sarah develops commercial campaigns for leading UK newspapers, crafting content for prominent brand
Feb 71 min read
Stay on top: How to elevate your hotel's online visibility with SEO press release campaigns
Craft a compelling brand story and drive organic traffic to your website with digital press releases.
Jan 273 min read
SEO for Hospitality: Attract More Guests & Increase Revenue
SEO for hotels and travel brands builds trust and boosts rankings. Here's how to do SEO campaigns the right way.
Jan 275 min read
PR meets SEO: Why you need a joined-up approach to boost your hotel brand
Effective SEO for hotels can increase visibility, drive website traffic and boost bookings, while locking in that long term growth.
Jan 276 min read
High-tech hotels: From AI to hyper-personalisation
More and more hotels are using technology to improve guest experience. Far from just a trend, it’s ushering in a new era of hospitality.
Jan 275 min read
The brands getting travel content right on social media
How do you create scroll-stopping travel social media posts? Here are some brands on the top of their game.
Jan 155 min read
Five travel brands that are using LinkedIn effectively to boost their profile
Known better as a B2B travel social media platform, LinkedIn is still a great marketing tool, here’s why…
Jan 104 min read
Optimising your hotel's online visibility: A guide to keyword strategy to build organic traffic
To make your online presence stand out, it is important to conduct SEO keyword research as the basis for all hotel content.
Jan 43 min read
The pages you should always have on your hotel website... and what to write
Your site showcases your hotel brand. Here’s our useful guide on the pages you should include and how to write them
Dec 27, 20246 min read
How to strike the right tone with your hotel social media content
Scroll-stopping social media content for hotels can have a huge impact on your brand. We take a look at how to fine tune your tone to better
Dec 27, 20245 min read
Maximising your hotel's online presence through guest posts and link building
A targeted approach will help you gain links from high-authority websites, increasing your website's credibility and visibility
Nov 1, 20243 min read
Eco design, luxury style and new all-inclusive: How Spanish hotels are attracting the next generation of travellers
With Spain’s tourism industry surging beyond pre-pandemic levels, here’s how hotels are tapping into the future of travel
Oct 31, 20243 min read
Ritz-Carlton's online travel magazine, analysed
How the luxury hotel brand is using a blog to optimise SEO and inspire future guests
Oct 7, 20246 min read
Six hotels that are getting their websites right
Looking to improve your hotel’s content and website design? These brands are attracting bookings with beautiful, engaging and user-friendly
Oct 6, 20247 min read
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