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Hero image for the Peregryn hotel brand identity page showing a close-up of hands organising pages with designs on them.
Collaborative team hands arranging mobile app UI wireframe sketches on a desk for user experience design.

Travel & hotel brand
identity services

Grow your travel or hotel brand. From strategy and naming to visual identity and physical property signage, take your pick from our brand development services.

Unlock your brand's potential

Great travel and hospitality brands are built with intention, from the ground up. Empower your brand development with our services, from naming and strategy to brand design. By making sure every piece of your business works together seamlessly, we help you build trust and unlock your full commercial potential.

Close-up of the word "brand" sketched in white and blue on a textured dark background with a blue pencil.
Close-up of the word "brand" sketched in white and blue on a textured dark background with a blue pencil.

Brand naming

A great name sets the tone for your entire business. Whether you are launching a standalone boutique property and need a creative hotel name, or setting up an overarching identity for a portfolio of hotel company names, we combine market research with creative development to deliver a clear, memorable hotel brand name that stands out in the market.

Brand design

From your logo and colour palettes to the typography that makes your brand look unmistakably premium, we build your complete travel or hotel brand identity and ensure consistency across your entire website and marketing channels. And it's all rooted in the soul of your brand, thoroughly researched, strategised and designed to connect with your target audience. 

Digital artist using a stylus and graphics tablet to illustrate a green cactus character with a small window.
A collection of professional documents including a "Hotel Brand Book," "Branding Guidelines," and "Room Designs & Amenities"
A collection of professional documents including a "Hotel Brand Book," "Branding Guidelines," and "Room Designs & Amenities"

Brand strategy

Our hospitality brand strategy defines exactly who your target guests are, what makes your property different, and how you will compete with global chains. By locking in your hotel brand positioning early, we ensure your brand is structurally built to drive revenue and lower your reliance on expensive third-party booking platforms.

Physical touchpoints

Match your physical environment to your digital brand. We design all your physical touchpoints, from architectural signage and wayfinding to menus and in-room collateral, ensuring a seamless brand experience that builds trust with your guest. 

Elegant gold wall signage with an arrow pointing right toward the "Bar Enticeles" on a dark background.
Elegant gold wall signage with an arrow pointing right toward the "Bar Enticeles" on a dark background.

Let's grow your brand

Whether you are launching a new travel business or expanding an independent hotel group, we provide the strategy, naming, and design you need to scale successfully. Let's work together to attract premium guests and maximise your direct bookings.

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Let's discuss your vision. Contact us today

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