How to craft captivating wine e-books and engage a new audience.

Consumers think it’s all about wine quietly ageing in the barrel, but you know that’s only part of the story. Wine is a dynamic industry and to reach today’s customers, your wine marketing strategy needs to keep up.

If you’re looking for new ideas, a wine e-book is a great way to keep people informed with an imaginative and strategic approach. With carefully crafted content and an engaging story, you can also use them to engage your audience and convert those readers into customers who come back time and again.

The benefits of e-books for wine brands

Wine is an industry at the crossroads of science, nature, and luxury, making it an ideal topic for exploration in an e-book and one of enduring interest to consumers. Better yet, as an online product, an e-book is one with cross-generational appeal. With brands needing to attract younger generations to remain viable, well-written digital content is invaluable in engaging a new audience as a part of hospitality digital marketing. An e-book enables you to go beyond simple wine marketing ideas and delve into a topic in more depth.

E-books don’t have to be great tomes of text and most readers even prefer them to be concise. You can cover a short topic in less than 10,000 words, possibly going to 20,000 words for an extended topic. They should be accessible to the reader, which also makes them much simpler to write. You don’t need to be an expert – just make sure you have a fresh pair of eyes to edit it, and someone who can design your cover. And it’s simple to get it up online. Platforms like Amazon provide full guides on how to convert your content to e-book format. 

Increase your website's traffic

By offering the book on your site, you’ll automatically increase traffic. Careful selection of keywords in the book’s title and content also gives more opportunities for wine SEO, driving organic traffic to your website.

Connect with your core audience 

The people you want to reach are people who buy wine – and they are likely to be interested in a wine e-book. Connect with them, and you’ll be at the forefront of their minds next time they want to make a purchase.

Demonstrate expertise

Publishing an e-book positions you as an expert in the industry. By establishing your brand as a thought leader, you build trust and credibility and are more likely to be approached by the press for your expert opinion.

Showcase your brand values

The nitty-gritty of the science is one thing, but an e-book also enables you to connect with customers on an emotional level and demonstrate your brand values in a sophisticated and understated way.

Get great ROI

E-books have some serious legs on them! The return on investment is excellent, with no need for any funding beyond its initial creation. You can keep using it again and again without needing to spend any more.

How to create captivating wine e-books

When written well, e-books generate, nurture and convert leads to build a loyal customer base. They do this by demonstrating your wine brand's expertise within the industry, while engaging the reader and telling a great story. Here's what you'll need to consider when crafting your e-book. 

Know your audience

What sort of content is your audience hoping to find? What are their pain points and what questions do they want to have answered? Carry out research into your readers' needs and align the message with your brand's tone of voice.

Use data and statistics

A book filled with numbers is boring, but you need to be able to back up your claims. Data and statistics help to cement your authority and show that you know your stuff. Consider displaying statistics in engaging infographics or charts.

Align with the buyer journey

Your readers may have a vague interest, want to find out more detailed information or be poised to make a purchase. Make sure your e-book aligns with each one of those journey points and gives them an appropriate action to take.

Include CTAs

A good CTA (call to action) should be a natural end to a section. It should be appropriate for the content, and lead the reader into a relevant action – for example — signing up to a mailing list, downloading another e-book, or making a purchase.

Offer clear insights and solutions

The content of your e-book should be genuinely informative and engaging. Make sure it adds value for the reader, with actionable insights that bring solutions and answer the questions they were asking.

Get creative

Wine is a dynamic industry, and so is writing. Use a captivating storytelling approach to effectively deliver your message in an engaging way, and build confidence in your brand and your brand messaging.

Wine e-book ideas

Consider the questions people ask you about your wines, vineyards and expertise, and plan your e-books around their areas of interest. Just as there are many varietals of grapes, there are many varietals of content! As a wine marketing agency that is constantly creating fresh content for brands looking to stand out, here are a few ideas from our team to get you started:

Virtual wine tasting guides

Explain how to serve and pour wine in a tasting session, what people should look out for and how to take notes.

Food and wine pairings

Construct a guide about how to match wines with food. What are some well-known and lesser-known matches made in heaven?

Regional wine guides

Write a compelling vision of wine in your region, its terroir and the unique charm and flavour of local wines.

Wine history

Dive into the history of winemaking. How does your vineyard do things differently, compared with the past?

Sustainability

How can wineries remain sustainable? What are some good practices and what is your winery doing?

Science of wine

Explain the modern science behind winemaking and all the intricate steps that combine to deliver a bottle of wine.

Understanding wine labels

Write a guide for consumers on how to decode all the information on the wine bottle’s label, and wine terminology. 

Ultimate regional guide

Go really deep into your local region, examining its history and vineyards, with an overview on what visitors can expect.

Guide to grape varietals

What are the varieties that you know best and their distinctive characteristics? How do they differ from others?

Wine cocktails

Encourage readers to go beyond the basics with a set of recipes for using wine as an ingredient in cocktails

Enlisting the help of wine branding experts

While e-books can be a revolutionary way to digital marketing success, it’s important to get them right. You want readers to come away feeling like they have learned something new, and with a positive view of your brand as an authoritative source of content.

An expert wine copywriter can help you craft the perfect content so that your readers close your e-book feeling that they have learned things of importance and received an item of genuine value – making them that much more likely to click through and make a purchase.

Invest in the experts and see how your wine content marketing explodes! Get in touch with Peregryn Agency to learn more.