Led by co-founder Sarah Gordon, a former travel editor at The Telegraph and The Daily Mail, we leverage deep Fleet Street relationships to secure high-impact features in premier print and luxury publications. We translate your hotel’s unique story into editorial placements that build long-term brand prestige, elevate your property’s reputation, and put your brand in front of affluent global travellers.
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Beyond traditional media coverage, Orbit 360 embeds your press presence directly into your digital acquisition funnel:
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High-authority Digital PR: Securing online editorial features and digital backlinks that turn media coverage into domain equity and Google search rankings.
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SEO & destination content hubs: Expanding your site's topical authority with high-end destination guides that capture organic search traffic.
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High-intent Google Ads management: Managing live search campaigns to protect your brand name and capture active travellers ready to reserve.
Orbit 360 is our definitive multi-channel growth campaign, engineered for exclusive properties that demand editorial media prestige alongside high-performance online revenue. Expanding your footprint into traditional journalism, national media relations, and high-level editorial features, the Orbit 360 campaign fuses prestigious PR with advanced digital marketing assets. Steered by former national travel editor and hospitality storyteller Sarah Gordon, we execute a 360-degree strategy that builds brand prominence in premium publications while driving measurable direct bookings online.
We build your authority across search engines and AI discovery tools, using data-driven insights to inspire high-end editorial content that commands attention.
True market dominance requires both top-tier editorial authority and high-converting digital visibility. Anchored in your Master Campaign Narrative, Orbit 360 manages your property's total public presence. We fuse high-profile press coverage in elite national newspapers and magazines with targeted SEO advertorials, online PR, and Google Ads. This unified methodology, our Semantic Campaign Architecture ensures your brand commands respect in leading media titles while capturing high-margin demand across search engines.​
While our standalone frameworks target specific commercial goals, from building long-term organic search equity to capturing immediate paid demand, Orbit 360 unites our entire methodology into a single, constantly evolving ecosystem. It brings traditional media relations, high-authority Digital PR, SEO, and Google Ads together under one roof.
Orbit 360 is a 360-degree hotel marketing strategy designed to build offline visibility, digital authority, and qualified direct demand across the full booking journey. Rather than managing disconnected agency contracts for PR, SEO, and paid media, you gain a single, accountable partnership. We continuously refresh your campaign narratives to keep your property relevant for luxury travel editors and repeat guests, while delivering transparent commercial reporting that ties brand fame directly to measurable direct revenue.
A transparent 13-month hybrid blueprint
Orbit 360 is delivered as a structured performance cycle so your executive team has complete visibility over strategic execution and media roadmaps throughout the year:
Complete year marketkeig plan authority for world-class hotels
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Month 1 : Strategy, research & build: Market analysis, intent mapping, Master Campaign Narrative development, press strategy setup, and core digital campaign builds.
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Months 2–13 : Live campaign execution & growth: Active media pitching for high-profile print features, ongoing SEO editorial publishing, high-authority Digital PR outreach, live Google Ads optimisation
Complete market authority for world-class hotels
Orbit 360 replaces disconnected PR, SEO, and paid media contracts with a single, accountable partnership. We combine traditional media prestige with high-converting digital execution to build your authority across the entire booking journey.
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Command market authority to outpace competitors online, supercharge your direct bookings, and tie your brand presence directly to measurable revenue.