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Peregryn Magazine
Insights, trends and tips from the experts in our travel marketing agency. All you need to show up, stand out and shine online.
Welcome to the Peregryn Magazine, an informative, inspirational take on the world of travel, touching on everything from evocative destination guides and travel tips to trends and market research in the tourism industry.


Why sustainability should be at the core of your travel brand
In a world of overtourism and rising temperatures, today’s travellers expect more from the companies they choose to travel with.
Apr 216 min read


Five ideas to make your hotel content more engaging
Seeking inspiration for your hotel content? Try out our top tips to create content that connect with your audience
Apr 147 min read


Culinary hotels: The new generation of foodie-led stays
Food comes first at these hotels and resorts, leading the way with gastronomic experiences.
Mar 115 min read


How to be a boutique when the big brands are taking your space
How hospitality industry trends like hyper-personalisation can help boutique brands stand out in a competitive market.
Mar 116 min read


How hospitality is changing: The trends defining the future of hotels
From high tech to personalisation and innovative hospitality industry marketing, here are the trends ushering in a new era for hotels.
Mar 116 min read


Hotels and sustainability: How hotels are upping their green credentials
As travellers demand more from the brands they give their money to, hotels are evolving to do more than simply reuse towels
Mar 116 min read


Why the best hotels have blogs... and what they write about
The best hotel brands in the world have blogs to boost their brand and reach their target audience. Here’s how to develop yours
Feb 255 min read


How blog hubs can elevate your hotel's SEO strategy
Building a blog hub helps increase your visibility, demonstrate your brand’s authority and attract more organic visitors.
Feb 134 min read


Pilot PR helps luxury travel and lifestyle brands present themselves to the media - and we’re on board for the copy
As a leader in promoting luxury travel and lifestyle brands, Pilot PR has collaborated with Peregryn for expert copywriting.
Feb 121 min read


Following a rebrand, Canaves Collection wanted to appeal to the American market with a clever mix of hotel content marketing and SEO
Canaves Collection approached Peregryn following a rebrand for our travel content writing and SEO services.
Feb 121 min read


For six years, we’ve supported Ikos Resorts as it grows to become a market leader, redefining all-inclusive luxury.
As Ikos Resorts expanded into new locations, we helped define and translate their unique voice during an extensive rebrand project.
Feb 122 min read


We worked as the travel website content partners for luxury lodge brand Bainland as it targeted new audiences
When Bainland targeted new audiences for its luxury lodges in Lincolnshire, we supported with SEO website content.
Feb 121 min read


Property developers sensitively transformed a historic building into luxury apartments – and needed a full design and hotel brand identity to go with it.
When an ultra-luxury tourist property in Barcelona needed to create a brand from scratch, it approached Peregryn for the project.
Feb 121 min read


We wrote glamorous SEO content as part of the hotel website marketing for smart new opening The Global Ambassador
When a sleek new hotel with celebrity connections was opening in Phoenix, it approached Peregryn for SEO website content.
Feb 121 min read


We celebrate Europe with travel article writing for our own magazine El Journey, aimed at US travellers
With tourism from the US to Europe reaching new heights, we created an online magazine for travellers.
Feb 121 min read


Hitting the right note across multiple channels to appeal to their luxury customer base
The newly launched hotel brand needed copywriting support across digital and in-resort touchpoints on an ongoing basis.
Feb 121 min read


Optimising your hotel's online visibility: A guide to keyword strategy to build organic traffic
To stand out online, SEO keyword research should form the foundation of all hotel content.
Feb 74 min read


What is on-site SEO and why is it important for a hotel website?
Great on-site SEO involves crafting well-written content with keywords that cater to the needs of your audience. Here’s how to implement it.
Feb 74 min read


Inspiring Telegraph readers to explore a different side of Spain
Read this Peregryn case study to see how editor Sarah developed the Jet2holidays marketing strategy.
Feb 71 min read


Bringing the UK’s number one tour operator to new audiences
Learn how our editor Sarah managed the marketing strategy for Jet2holidays in one of our Peregryn case studies.
Feb 71 min read
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