We first started working with Ikos Resorts more than six years ago, providing copywriting for their hotels’ social media, their travel website content, ad-hoc branding consultancy and supporting other marketing strategies for tourism.
In that period, we’ve been alongside them as their bespoke travel copywriting agency, as they’ve expanded from a small chain of resorts in Greece, to an international business that has redefined luxury all-inclusive travel for a discerning new market. A major rebrand for Ikos led to a new challenge for us: to reflect and refine the messaging across all touchpoints, to align with their new direction and ensure that the unique Ikos voice is used across all communications.
All-inclusive had long been associated with lesser quality offerings, and we have been proud to be a part of rewriting the script for Ikos Resorts to show how luxury and all-inclusive hospitality can belong together.
Our travel copywriters have worked on digital content and social media; crafted in-resort messages; written scripts for brand videos and advertorials for magazines; named new areas and attractions. We also rewrote the entire content for Ikos’s new website, comprising more than 400 pages that needed to embody Ikos in all its original content.
Ikos Resorts has both B2B and consumer-facing content. An additional requirement is to ensure we adjust the tone of voice to speak appropriately to these two very distinct audiences, without ever losing the unique sense of what makes Ikos different.
As we continue to grow our relationship with Ikos Resorts, we’re delighted to see how it pushes new boundaries in revolutionising the world of luxury, all-inclusive travel.
We’re proud to work as an extension of the branding and marketing teams as their expert creative copywriters and brand consulstants.
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