Canaves Collection is a group of unique boutique hotels and villas across Santorini. As a local family-owned business, it was important for the company to ensure it was hitting the right notes to an international audience. In particular, the brand was keen to appeal to the American market following an extensive rebranding to emphasise its increased number of properties and luxurious offering.
As a specialist SEO agency for hotels, we collaborated with the Canaves team to craft the content for a new website, combining creative copywriting with search engine optimisation to target an American audience. We analysed key US audience searches, managing the whole content project for their new website with optimisation for the US market.
During the rebranding process, it became apparent that Canaves needed assistance in crafting a new tone of voice to reflect the new hotel brand positioning. We created consistency guidelines as we wrote the entire website which could then go on to form the basis for all further content.
It was an ambitious project with a tight deadline, and we were delighted to work as an extension of the Canaves marketing team, delivering the support needed to ensure success. We look forward to collaborating on future projects on an ad-hoc basis.
Comments