Case Study: Sani Resort
- Arnold
- 10 hours ago
- 1 min read
The challenge
With the critical Turn of the Year booking window approaching, Sani Resort required a sophisticated copy suite for an urgent multichannel sales campaign. The brief was a delicate exercise in balance: the messaging needed to be sales-savvy enough to drive conversions while remaining true to Sani’s ultra-luxury, elegant brand positioning.
Our strategic approach
The client’s core requirement was to move away from cliché and overly complex phrases.. To achieve this, we stripped back the noise to focus on a back-to-basics luxury narrative that prioritised clarity and impact.
Refining proof points: We distilled Sani’s legendary brand pillars, such as its pristine ecological reserve to world-class dining, into punchy, evocative reasons to book that felt effortless rather than forced.
Channel optimisation: We developed distinct linguistic approaches for different audience mindsets, whether speaking to new or existing guests.
The balance: We avoided traditional discount language, instead framing the campaign as an exclusive window of opportunity to secure a stay.
The result:
By meeting an exceptionally tight deadline without compromising on Peregryn’s signature professional tone, we provided the Sani team with a comprehensive toolkit for their most important sales window of the year. We created a full suite of variations for CRM, performance and trade, proving ourselves a valuable partner as and when clients need us.
Are you looking to revamp your sales messaging?
