Case Study: Rural Escapes

The challenge

Rural Escapes is a well-established name in the UK travel market with a deeply loyal customer base. However, its digital infrastructure had become a significant barrier to growth. The original experience was comprised of a disconnected collection of websites that were difficult to navigate and visually outdated. Without any existing SEO strategy, the brand was over-reliant on its legacy reputation, missing out on new organic growth in an increasingly competitive rural tourism market.

Our strategic approach

Working closely with the UK founders, Peregryn executed a full-scale digital evolution focused on simplification and authority:

• Brand identity refresh: We began by retouching and modernising the existing logo. The goal was to retain the brand’s heritage while ensuring the visual identity felt contemporary and worthy of a premium travel offering.

• UX strategy & web structure: We moved beyond simple design to architect a completely new web structure. By simplifying the user journey and consolidating fragmented sites, we created an intuitive experience that allows users to explore the collection with ease.

• Editorial brand voice & SEO: For a brand that previously lacked a search strategy, we implemented a comprehensive travel SEO framework. We conducted in-depth keyword research and wrote elevated, consistent copy across the entire site, ensuring the Rural Escapes voice remained authentic while performing technically for high-intent search queries.

• Technical development on Wix: We developed the full site on Wix, providing the founders with a powerful yet manageable platform. This included a total site switch-over, ensuring a seamless transition from the old systems to the new, modernised interface.

The result

The project resulted in a total revitalisation of the Rural Escapes brand. The fragmented user experience was replaced with a sleek, high-converting platform that reflects the founders' vision. With a newly established SEO foundation and a consistent, elevated brand voice, Rural Escapes is now positioned to grow its audience while providing its existing loyal following with a world-class booking experience.

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