top of page


If you want AI to recommend your hotel, you need to think like a journalist
Panicking about GEO? Don't. Getting your travel brand noticed by ChatGPT and Gemini isn't about complex coding, it's about having a real story to tell.
Sarah Gordon
Jun 296 min read


The 20 per cent tax: Why your hotel website is leaking revenue to OTAs
A beautiful hotel website means nothing if it fails at the final transaction. By examining the precise analytics of the digital guest journey, you can permanently shift the balance of power back to your own channels.
Peregryn Team
Jun 26 min read


How to promote a hotel online: A strategic guide to secure those direct bookings
In a world of algorithms and intermediaries, your hotel’s soul is its greatest competitive advantage. Here’s how to combine the art of travel storytelling with the science of hotel SEO.
Peregryn Team
Mar 1812 min read


Case Study: Authentic Heritage Collection - Website Copywriting, On-Page SEO and Semantic Implementation
We fused strategic brand positioning with evocative storytelling and SEO to capture the essence of the Authentic Heritage Collection for a high-end global audience.
Peregryn Team
Jan 132 min read


Case Study: Rural Escapes - Elevating a Travel Brand Through Rebranding, Web Design, Development and SEO
We transformed a longstanding British travel brand by modernising its visual identity and consolidating a fragmented digital presence into a high-performance, user-centric platform.
Peregryn Team
Jan 132 min read


Your hotel’s brand strategy should be the foundation that drives direct bookings
Before you deploy your customer acquisition budget, make sure your property has established a distinct cultural identity
Peregryn Team
Feb 7, 20257 min read


How to increase a hotel’s direct bookings through organic marketing
By transforming your hotel blog into a high-yielding customer acquisition engine, you unlock an organic search framework that brings customers directly to your website.
Peregryn Team
Feb 7, 20259 min read


Building your connected hotel digital marketing ecosystem to win direct bookings
Create effective advertising campaigns by linking your digital channels and decrease customer acquisition costs.
Peregryn Team
Jan 27, 202511 min read
bottom of page