As Bainland underwent a rebranding with the guidance of Pilot PR, the ambitious Lincolnshire brand became a leader in luxury rural tourism in the UK, offering spectacular lodges in a beautiful natural setting.
We came on board to help craft their hotel website content, combining copywriting with SEO research to create a sleek new site that immerses future guests in the brand experience. The challenge was to showcase what makes Bainland different while providing the reassurance of luxury, even in the depths of nature.
As well as the main content, we also developed an extended travel content strategy. By generating a series of ideas for travel blogs on the site, featuring hints and tips about the local area, hiking routes, history, and so on, we were able to bring more people to their website, supporting the overall SEO strategy.
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