An ambitious renovation needs an ambitious brand identity alongside it. We worked with the property developers of the iconic Francesc Macia building in Barcelona to develop a full hotel brand design for their exciting new project.
A protected building in the heart of the gastronomic area was being converted into luxury flats and one was to be focused on the short-stay market, offering an immersive experience for high-net-worth individuals visiting the city.
We focused on a hotel brand name to reflect the spirit of the neighbourhood, and settled on Casa Epicuri, meaningful in multiple languages, including English, Spanish, and Barcelona’s native Catalan. It reflected the gastronomic neighbourhood and the elevated experience of staying in the building itself with its spa, wine cellar and concierge services.
From the name, we moved onto a full hotel brand identity to generate a brand book with all necessary visual guidelines.
First we worked up a series of hotel logo design ideas; finally deciding on one with a stylish black and gold logo, taking inspiration from the unique window shape of the protected building.
The website design followed; along with the content for site – all written according to the brand book style, and optimised for search engines in both Spanish and English.
Casa Epicuri was now ready to launch to market, attracting a series of high-profile, wealthy international clients, especially from the United States, who require the highest level of luxury when they stay in the city.
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