Peregryn travel editor Sarah Gordon continues to work across newspaper campaigns for leading travel brands. A former newspaper journalist and editor, Sarah has spearheaded major campaigns across print and digital platforms.
For three years, Jet2holidays has been cementing its position as the UK’s number one tour operator by partnering with Metro Mail Media, reaching 62 per cent of the population every month.
As part of this ongoing campaign, which takes in publications as varied as the MailOnline, Metro, i and You magazine, Sarah has mapped and crafted content that promotes the unique proposition from Jet2holidays to different audiences.
Her travel article writing has encompassed top tips and trending destinations, celebrity interviews and luxury for less advice. It is a wide-reaching travel content strategy that has seen dozens of pieces created over a three-year period. From winter sun advice to getting the best value from school holidays, each piece of content has helped Jet2holidays communicate its core values and the campaign has been designed to hit during peak booking periods.
It’s an ongoing partnership that continues to develop with each new campaign theme, finding different travel content strategies to reflect changing trends and adapt Jet2holidays’ messaging to audience interests.
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