Case Study: DAf
- 10 hours ago
- 2 min read
The challenge
DAf is a highly respected global creative agency specialising exclusively in the premium wine and spirits industries. Ahead of its landmark 20th anniversary, the agency underwent a comprehensive brand evolution and website relaunch. DAf needed to ensure its newly modernised digital platform would rank effectively for premium global clients. This required an agency partner that possessed not just technical capabilities, but an intimate, B2B understanding of the luxury wine and beverage world, how corporate decision-makers search for specialised creative skill sets, and how to frame unique agency services without diluting the brand’s artistic brand identity.
Our strategic approach
Because our founder, Sarah Gordon, shares a strong, long-standing working relationship with DAf, Peregryn stepped in as a trusted extension of their team. We mapped out a bespoke optimisation framework that balanced high-end creative storytelling with technical discoverability:
We conducted an in-depth analysis of B2B search behaviours within the global beverage and luxury lifestyle sectors, mapping exactly how brand directors and estates look for niche design, branding, and storytelling capabilities.
Drawing from our core hospitality frameworks, we adapted our master keyword strategy to align with DAf’s unique business model and evolved brand direction. We smoothly integrated high-performance keywords into corporate service pages and global portfolio narratives. This ensured they captured high-intent search queries from international corporate entities looking to build out hospitality and beverage experiences.
We also restructured their technical website metadata, URLs, and core copy to clearly articulate DAf's bespoke creative solutions, ensuring the text remained evocative and aligned with their strict brand voice guidelines while performing flawlessly for search engine algorithms.
The result
The strategic collaboration successfully provided DAf with a fully optimised, technically robust digital storefront ready for its next two decades of international growth. By aligning their sophisticated, design-led identity with clear, high-intent search signals, we helped them translate global creative prestige into measurable digital authority. The new website architecture successfully captures international B2B leads, solidifying DAf’s position as the definitive creative agency choice for global wine and spirits brands.
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