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Beyond the prompt: Where to use AI in hospitality marketing… and where to draw the line
AI is a powerful operational tool, but true hospitality will always require a human heartbeat. Here is how you can harness the technology while recognising when human insight is best.
Peregryn Team
Aug 36 min read
If you want AI to recommend your hotel, you need to think like a journalist
Panicking about GEO? Don't. Getting your travel brand noticed by ChatGPT and Gemini isn't about complex coding, it's about having a real story to tell.
Sarah Gordon
Jun 296 min read
Hotel brand strategy and messaging development for Zafiro Hotels
We partnered with Mallorca’s family-run Zafiro Hotels to execute a strategic portfolio rebrand, establishing a distinct brand identity for its 4-star properties and its intimate Boutique Collection.
Peregryn Team
Jun 192 min read
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