Case Study: Marriott Hotel in Luxembourg City's Travel Website Content

With its expansive network of hotel brands across the world, Marriott begins its brand experience on the website, crafting inspiring and informative content for potential guests.

Among articles and themed guides, it also provides landing pages to deliver key information for every destination where you will find a hotel from the Marriott group. 

Our editor Sarah Gordon has done travel article writing previously for the brand, crafting pieces that link into different trending topics. Thanks to her knowledge of Luxembourg, the Marriott content team requested her help with travel website content, crafting a guide to the European destination for a landing page.

Pulling out key experiences to show the variety of attractions in Luxembourg City, Sarah crafted the content and the team also researched keywords which could be used in both the copy and the meta description.

The fresh travel web content has now been uploaded to the Luxembourg landing page and Sarah continues to provide copywriting services for the Marriott brand.