Magazine

As your hotel expands in new locations, learn how to find the unique narrative that sets your brand apart and how to communicate it effectively.

The way your brand communicates is essential for connecting with your target audience and building brand personality.

How to set and manage hotel brand standards across your portfolio as you develop new properties.

From organic SEO to travel digital marketing campaigns, here’s how to maximise your visibility online and drive action

In a world of overtourism and rising temperatures, today’s travellers expect more from the companies they choose to travel with.

Seeking inspiration for your hotel content? Try out our top tips to create content that connect with your audience

Food comes first at these hotels and resorts, leading the way with gastronomic experiences.

How hospitality industry trends like hyper-personalisation can help boutique brands stand out in a competitive market.

From high tech to personalisation and innovative hospitality industry marketing, here are the trends ushering in a new era for hotels.

As travellers demand more from the brands they give their money to, hotels are evolving to do more than simply reuse towels

The best hotel brands in the world have blogs to boost their brand and reach their target audience. Here’s how to develop yours

Building a blog hub helps increase your visibility, demonstrate your brand’s authority and attract more organic visitors.

To stand out online, SEO keyword research should form the foundation of all hotel content.

Great on-site SEO involves crafting well-written content with keywords that cater to the needs of your audience. Here’s how to implement it.

Craft a compelling brand story and drive organic traffic to your website with digital press releases.

SEO for hotels and travel brands builds trust and boosts rankings. Here's how to do SEO campaigns the right way.

Effective SEO for hotels can increase visibility, drive website traffic and boost bookings, while locking in that long term growth.

More and more hotels are using technology to improve guest experience. Far from just a trend, it’s ushering in a new era of hospitality.

How do you create scroll-stopping travel social media posts? Here are some brands on the top of their game.

Known better as a B2B travel social media platform, LinkedIn is still a great marketing tool, here’s why…