Case Study: NYNN

House of NYNN defines itself as a series of inspiring places for inspiring people.

The innovative lifestyle concept is poised to take the Greek luxury hospitality market by storm. Beginning with House of NYNN, a private members’ club in the iconic new Athens building The Ilisian - the now-transformed Hilton Hotel - it is set for significant growth.

Ahead of its grand launch, NYNN contacted Peregryn Agency for our travel SEO services. It had developed a strong brand strategy with a distinctive tone of voice. But it needed support with SEO keyword research for its website, as well as delicate copywriting expertise to weave in those keywords to the content.

We conducted an in-depth analysis of SEO for the hospitality brand, looking at target markets and search intent. It involved meticulous research to select the best-performing keywords that would not disturb the storytelling style of the brand content. Once these keywords were confirmed, we needed to insert them gently into the copy, as well as creating the meta descriptions and URLs while adhering to the strict brand voice guidelines.

NYNN launched to great fanfare both within Greece and in the international luxury travel market. And Peregryn’s partnership with the brand is set to grow, delivering crafted copywriting and SEO support as NYNN develops its new offerings and sets a new standard in the world of luxury hospitality.