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Beyond the prompt: Where to use AI in hospitality marketing… and where to draw the line
AI is a powerful operational tool, but true hospitality will always require a human heartbeat. Here is how you can harness the technology while recognising when human insight is best.
Peregryn Team
Aug 36 min read


If you want AI to recommend your hotel, you need to think like a journalist
Panicking about GEO? Don't. Getting your travel brand noticed by ChatGPT and Gemini isn't about complex coding, it's about having a real story to tell.
Sarah Gordon
Jun 296 min read


Concha y Toro Case Study: Strategic Wine Copywriting for a Global Portfolio
We partnered with global wine giant Concha y Toro to design and execute a comprehensive editorial strategy across their premium portfolio.
Peregryn Team
Sep 1, 20232 min read
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