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SEO


If you want AI to recommend your hotel, you need to think like a journalist
Panicking about GEO? Don't. Getting your travel brand noticed by ChatGPT and Gemini isn't about complex coding, it's about having a real story to tell.
Sarah Gordon
Jun 296 min read


The 20 per cent tax: Why your hotel website is leaking revenue to OTAs
A beautiful hotel website means nothing if it fails at the final transaction. By examining the precise analytics of the digital guest journey, you can permanently shift the balance of power back to your own channels.
Peregryn Team
Jun 26 min read


Case Study: NYNN
We partnered with innovative luxury hospitality brand NYNN to develop an impactful SEO keyword strategy ahead of its launch.
Peregryn Team
Aug 12, 20251 min read


Unlock travel brand growth: Mastering SEO, content and online engagement for tangible results
From organic SEO to travel digital marketing campaigns, here’s how to maximise your visibility online and drive action.
Peregryn Team
Aug 5, 202511 min read


Five ideas to make your hotel content more engaging
Seeking inspiration for your hotel content? Try out our top tips to create content that connect with your audience
Peregryn Team
Apr 14, 20257 min read


Hotels and sustainability: How hotels are upping their green credentials
As travellers demand more from the brands they give their money to, hotels are evolving to do more than simply reuse towels
Peregryn Team
Mar 11, 20256 min read


Why the best hotels have blogs... and what they write about
The best hotel brands in the world have blogs to boost their brand and reach their target audience. Here’s how to develop yours
Peregryn Team
Feb 25, 20255 min read


How blog hubs can elevate your hotel's SEO strategy
Building a blog hub helps increase your visibility, demonstrate your brand’s authority and attract more organic visitors.
Peregryn Team
Feb 13, 20254 min read


Optimising your hotel's online visibility: A guide to keyword strategy to build organic traffic
To stand out online, SEO keyword research should form the foundation of all hotel content.
Peregryn Team
Feb 7, 20254 min read


What is on-site SEO and why is it important for a hotel website?
Great on-site SEO involves crafting well-written content with keywords that cater to the needs of your audience. Here’s how to implement it.
Peregryn Team
Feb 7, 20254 min read


SEO for Hospitality: Attract More Guests & Increase Revenue
SEO for hotels and travel brands builds trust and boosts rankings. Here's how to do SEO campaigns the right way.
Peregryn Team
Jan 27, 20255 min read


PR meets SEO: Why you need a joined-up approach to boost your hotel brand
Effective SEO for hotels can increase visibility, drive website traffic and boost bookings, while locking in that long term growth.
Peregryn Team
Jan 27, 20256 min read


Optimising your hotel's online visibility: A guide to keyword strategy to build organic traffic
To make your online presence stand out, it is important to conduct SEO keyword research as the basis for all hotel content.
Peregryn Team
Jan 4, 20253 min read


Maximising your hotel's online presence through guest posts and link building
A targeted approach will help you gain links from high-authority websites, increasing your website's credibility and visibility
Peregryn Team
Nov 1, 20243 min read
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