Inspiring Telegraph readers to explore a different side of Spain

As a former commercial travel editor at The Telegraph, Peregryn editor Sarah Gordon has significant experience creating campaigns for leading travel brands. 

With a focus on educating and inspiring readers, the Spain Tourist Office required a campaign focused on sustainable travel and getting off the beaten track.

As a Spain specialist with experience developing marketing strategies for tourism boards, Sarah created a travel content strategy encompassing diverse travel styles, destinations, and reader interests.

The successful Telegraph campaign featured interviews with winemakers, guides, and restaurateurs, along with round-up articles and in-depth features, and generated significant reader interaction and positive feedback